Samsung fined $9.7 million in Australia for false marketing allegations: all the details MIGMG News

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Samsung faces allegations of false claims about its feature

Samsung faces allegations of false claims about its feature

The Australian competition regulator said Thursday that a court has ordered Samsung Electronics’ local unit to pay a fine of A$14 million ($9.65 million) over misleading allegations about the water resistance feature on some of its smartphones.

  • Reuters
  • Last updated:June 23, 2022 at 12:47 Indochina time
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(Reuters) – Australia’s competition regulator said on Thursday a court has ordered Samsung Electronics’ local unit to pay a A$14 million ($9.65 million) fine over misleading allegations about the water resistance feature on some of its smartphones.

The Australian Competition and Consumer Commission (ACCC) said Samsung Australia has admitted to misleading buyers of some of its Galaxy phones about the level of water resistance. The regulator first filed a lawsuit against the company https://www.reuters.com/article/australia-samsung-elec-regulator-idINS9N21Y008 in July 2019.

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The regulator said that between March 2016 and October 2018, the company ran in-store and social media ads that claimed the phones could be used in pools or seawater.

However, ACCC has received hundreds of complaints from users who say that smartphones do not work properly or even stop working completely after being exposed to water.

ACCC President Gina Kass-Gottlib said the allegations “reinforced an important selling point for these Galaxy phones. Many consumers who purchased a Galaxy phone may have been exposed to misleading advertising before they made their decision to buy a new phone.”

Samsung did not immediately respond to a Reuters request for comment.

($1 = 1.4512 Australian dollars)

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